Privacy Policy

RUSIYAA ("we", "our", "us"), a brand owned and operated by ARUL'S FOODS, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information obtained through our website, products, services, distributor enquiries, retailer enquiries, product authentication systems, and other communication channels.

By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Who We Are

RUSIYAA is a brand owned and marketed by:

2. Information We Collect

We may collect information directly from users, distributors, retailers, wholesalers, customers, suppliers, and website visitors. The information collected may include:

• Name
• Mobile Number
• Email Address
• Company Name
• Business Address
• City and State
• GST Information (where applicable)
• Distributor or Retailer Details
• Product Enquiry Information
• QR Verification Data
• Website Usage Information
• IP Address and Device Information

3. How We Collect Information

• Contact Forms
• Distributor Enquiry Forms
• Retailer Registration Forms
• Product Authentication QR Codes
• Email Communication
• WhatsApp Communication
• Website Registration Forms
• Cookies and Analytics Tools
• Customer Support Requests

4. How We Use Your Information

• Respond to customer enquiries
• Process distributor and retailer applications
• Provide product information
• Verify product authenticity
• Improve website performance
• Improve products and services
• Send important business communications
• Provide customer support
• Comply with legal and regulatory requirements

5. Product Authentication & QR Code Verification

Certain RUSIYAA products may contain QR codes, batch codes, or authentication features. Information collected through product verification systems may be used to:

• Verify product authenticity
• Prevent counterfeit products
• Track product performance
• Improve customer service
• Maintain quality standards

6. Cookies & Website Analytics

Our website may use cookies and similar technologies to improve website functionality, remember user preferences, analyse website traffic, and improve user experience. Users may disable cookies through their browser settings; however, some website features may not function properly.

7. Information Sharing

RUSIYAA does not sell, rent, or trade personal information to third parties. Information may be shared only:

• With authorised service providers
• With website hosting partners
• With logistics or business partners when necessary
• To comply with legal obligations
• When required by law or government authorities

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorised access, misuse, disclosure, alteration, or destruction. While we strive to protect user information, no online transmission or storage system can be guaranteed to be completely secure.

9. Retention of Information

We retain personal information only for as long as necessary to provide services, fulfil business purposes, meet legal requirements, resolve disputes, and enforce agreements.

10. Third-Party Links

Our website may contain links to third-party websites. RUSIYAA is not responsible for the privacy practices, content, products, or services offered by external websites. Users should review the privacy policies of those websites before sharing information.

11. Children's Privacy

Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

12. User Rights

Users may request access to their personal information, correction of inaccurate information, deletion of personal information (subject to legal requirements), and withdrawal of consent for marketing communications. Requests may be submitted to: info@arulsfoods.com

13. Changes to This Privacy Policy

RUSIYAA reserves the right to update, modify, or revise this Privacy Policy at any time. Changes will become effective immediately upon posting on the website. Users are encouraged to review this Privacy Policy periodically.

14. Governing Law

This Privacy Policy shall be governed by the laws of India. Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Chennai, Tamil Nadu, India.

15. Contact Us

For questions regarding this Privacy Policy, please contact: