A brand of Arul's Foods · Chennai

Essentials you can trace back to its source.

Trusted food and everyday essentials for modern homes. RUSIYAA by Arul's Foods delivers authentic, high-quality products with complete transparency and traceability. Every product is carefully sourced, packed hygienically, and backed by strict quality standards.

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✓ FSSAI compliant ✓ Quality-checked
Our story

Every pack carries a promise.

RUSIYAA is the signature brand of Arul's Foods — built to bring traditional flavours, premium quality and modern convenience to everyday kitchens. But the story behind the brand began long before the first pack was ever sealed.

Late Mr. Arul, founder of Arul's Foods
Late Mr. ArulFounder · Inspiration · Visionary
  1. The beginning

    A dream, and the will to chase it

    Our founder, Mr. Arul, started his career as an employee at a petrol bunk — carried by a simple belief that no job was too small and no dream too big.

  2. 35 years

    A lifetime learning food

    Through dedication and discipline he built a remarkable journey in hospitality, gaining invaluable experience in food preparation, quality, customer preferences, and the importance of serving people with honesty.

  3. The decision

    Turning passion into a brand

    As retirement approached, he set out to turn his lifelong passion for food into a business of his own — so families could experience the same rich flavours and quality he had spent decades perfecting.

  4. An unexpected loss

    Before the dream could begin

    Plans were made and recipes were refined. But before he could see his dream become reality, he passed away unexpectedly.

  5. What could have been the end of a dream became the beginning of a promise.

  6. The promise

    Carried forward by family

    As his daughter and son-in-law, we chose to carry his vision forward. This is more than a brand — it is a tribute to a father, mentor and hardworking man whose values continue to guide us every day.

  7. Today

    RUSIYAA — Best in Taste

    Through our flagship brand, the family continues to share authentic taste and trusted quality with households across India. We are not just selling spices — we are continuing a legacy, with every home we serve.

What guides us
Vision

A trusted household name

To become a trusted household FMCG brand that delivers quality, authenticity and value across food and everyday consumer products — making RUSIYAA a preferred choice for families across India.

Mission

Tradition meets convenience

To create a brand that combines traditional values, modern convenience and an excellent customer experience, while consistently delivering products that families can trust.

Brand Promise

Taste That Families Trust

Trusted Quality Authentic Products Fair Pricing
How RUSIYAA works

From trusted source
to your shelf.

01STAGE 01 — SOURCED

From FSSAI-licensed partners

We source quality spices and masala products only from approved, FSSAI-licensed manufacturing partners we trust.

02STAGE 02 — QUALITY-CHECKED

Checked before anything moves on

Every product is checked for quality, safety, freshness and consistency before it is approved for the RUSIYAA brand.

03STAGE 03 — REPACKED & CODED

Sealed and batch-coded

Approved products are repacked and sealed under the RUSIYAA brand, each pack carrying a unique batch code and QR for verification.

04STAGE 04 — DISTRIBUTED

Onto kitchen shelves

Supplied to supermarkets, distributors, wholesale dealers and retail stores — with online platforms planned for the future.

01 / 04
Products · Masala range

The everyday range.

A focused range of spices and masalas for the South Indian kitchen, sourced from FSSAI-licensed manufacturers and repacked fresh under the RUSIYAA brand. More products are added over time — no online purchase required.

Quality · FSSAI Compliance

Quality you can trust, authenticity you can verify.

STEP 01Trusted sourcing

We source only from approved, FSSAI-licensed manufacturing partners — never from unverified suppliers.

STEP 02Quality checks before packing

Every product is checked for quality, safety, freshness and consistency before it is repacked under the RUSIYAA brand.

STEP 03FSSAI compliance & labelling

We adhere to applicable FSSAI guidelines so every product meets quality, safety and labelling standards before reaching consumers.

STEP 04Batch coding

Each sealed pack is stamped with a unique batch code and a QR code that links straight to its authenticity record.

STEP 05QR verification

Anyone can scan the QR or enter the batch code on this site to confirm a pack is a genuine RUSIYAA product.

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Sourced from FSSAI-licensed partners
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Hygienically packed & sealed
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Batches traceable online

How verification works: scan the QR code on your pack — or enter its batch code in the box on the home page — and our system confirms the product against the RUSIYAA register, showing the batch ID, product name, SKU, manufacturer details and FSSAI licence. A genuine pack shows a verified result; anything else shows Product Not Verified.

Contact

Talk to RUSIYAA.

Distributor, wholesale and retailer enquiries, or a question about a pack you traced — write to us and our team will be happy to help.

Arul's FoodsSubhiksham Building, N. No: 5A, 5B & 5C (O. No: 3A, 3B & 3C), Thiruvallur Street, Kodambakkam, Chennai – 600024 Call us+91 99400 99268 Emailcustomercare.rusiyaa@arulsfoods.com

GSTIN: 33FNZPK6605J1ZD  ·  FSSAI Lic. No. 22426544000244

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